Digital signage: is it worth the investment or is it just another fad that will soon be replaced? Find out more!
Digital Signage - What Is It?
Digital signage is a type of electronic signage that uses technologies like LCD, LED, projection, and e-paper to display digital images, video, web pages, text, etc. It is a very dynamic form of advertising and educating viewers as it can be easily changed and updated.
Does Digital Signage Help Attract More Customers?
According to a Nielsen's survey, 68% of customers in 120 grocery stores said that digital signage would "influence their decision to buy the advertised product in the future and 44% agreed that it would influence them to buy the advertised product instead of one they planned to buy."
Mood:Media also states that companies that use digital signage are more likely to get "customers into their store, direct them to more areas of the store and increase customer time in the store."
Digital signage is incredibly eye-catching - Image Source: Digi-Vue
Benefits of Digital Signage
It Is Eye-Catching and Has a Big Impact
Digital signage is highly attractive and eye-catching, and therefore it can be a very effective way of getting the attention of your prospective customers.
It Can Keep Your Customers Entertained While They Wait
Digital signage is a great way to lessen your customer's perceived wait time. It gives them something to focus on while they are waiting in line.
This can keep them happier as they wait and hopefully greatly improve the overall customer experience.
A digital sign can keep your customers entertained while they wait to pay Source: File:Digital_Signage_im_Handel.jpg
It Can Be Interactive
Your digital signage can help you interact with your customers. For example, you could display a message while customers are waiting in line to check out.
The sign could say that if they sign up for your email newsletters or text messages, they will receive a discount on their purchase.
This is a great way to build your customer email base and provide you with opportunities to send them updates on upcoming promotions.
It Is Versatile
One of the biggest advantages of digital signage is your ability to change it as often as you like. Even though the initial investment is large, the cost over time is better, as you will save on changing up your signage as you want to promote other products or deals.
It Can Help You Keep Your Advertising Fresh
Because digital signage is connected to the Internet, you can change up your ads just as simply as you would a social media post. Whatever you can put on a website you can put on your digital signage, including social media feeds, weather reports, and your latest promotions.
You can easily change your ads with digital signage – Image Source: ile:Digital_Signage_Infoterminal_l_Photo_by_Kriesten_objekt_design_GmbH.jpg
New Ads Can Be Less Expensive to Roll Out
Once you make your initial investment in digital signage, rolling out new content to display on your screens is relatively inexpensive compared to traditional print signage. This will help you to run more targeted local marketing campaigns more often.
Your Ads Can Be Time Sensitive
Because of the ease in which you can switch up your digital screen, you can even display time appropriate ads to run at certain times during the day. For example, if you own a restaurant, you can display lunch specials earlier in the day and then switch to your supper specials after lunch is over.
Your ads can change as often as the weather!
Your Ads Can Be Weather Sensitive
If you run a clothing store, you can easily put up an ad for raincoats and umbrellas when it is raining outside, and then you can switch it up to promote your bathing suits on really hot days. Or if you own a restaurant, you could highlight coffee on cold days and Ice cream on warmer days.
It Allows You to Use Both Video and Stills
Digital signage also gives you the option to display video as well as still images. Video can be more engaging than stills and can catch and hold your customer's attention often much better than a still image.
Potential Drawbacks of Digital Signage
Digital Signage Is a Big Initial Investment
The biggest drawback to digital signage is the cost. The initial cost is not cheap. However, it can help you to save money over time on print advertisement costs.
It is a one-time investment that will cost you very little to update each time unlike print marketing, which is an ongoing expense.
In addition, it can also save you on administration costs if you operate more than one location. This is because a single person can update ads at all your branches at the same time.
A digital sign can be a large investment
It Could Get Damaged and Require Repairs
There is also the risk of your digital signage getting damaged as it is usually placed in an exposed, easily accessible area of your business. This could mean costly repairs to fix it.
It Needs Energy to Run
Digital signage requires power to run it. If your business is very energy conscious, this type of advertising may not align with your environmental policies. There are, however, more energy-efficient types of digital signage available today that you could consider.
You Can Trust AGC Signs with All Your Digital Signage Needs
AGC Signs can manufacture and install any type of signage you require, even digital. We have over 10 years of experience in the signage industry in Ontario.
All of our technicians are highly skilled and extremely hard-working and we use only top-of-the-line equipment. You can trust us to do the job right; we do all of the work ourselves and never subcontract it out. Contact us today for a quote.
"I worked with AGC Signs on a signage project and was really happy with how it turned out. Rhonda took the time to explain to me how everything works and we went back and forth a few times looking at proofs. She was super helpful and I'm really happy with the quality of work I received. Would definitely recommend!"
- Lisa Ng
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